Digital agency Razorfish came to us to create the sound design for the online game, "Dirty Dilemmas." The game is part of AXE's new Godfather campaign, which is all about telling young guys that "The Cleaner You Are, The Dirtier You Get."
Working on a tight deadline, we were tasked with creating a sophisticated and contemporary soundscape to complement the AXE experience. Deliverables included an ambient, environmental loop, audio signifiers for game play and user interactions, and sound effects for key animations. The key was to create audio mnemonics that spoke to the AXE brand, but were not overbearing or distracting from game play.
Watch a walkthrough of the "Dirty Dilemmas" experience, or click the link at the bottom of the page to experience the game yourself!
Client: AXE / Unilever
Agency: Razorfish
Development: Sapient Nitro
Sound Design: Antfood