Using binaural recording, we created "3D listening experiences" for AXE's "Virtual Hair Action" campaign to give listeners intimate, real-time Hair Action adventures.
You can listen to the Hair Action experiences below (headphones required):
For this project, we developed our own, unique method of binaural recording, which involved many hours of research and experimentation to determine the best way to create realistic, impactful experiences.
In order to maintain spacial consistency in the scripts, we mapped out specific blocking for the actors to follow:
2010 Cannes Cyber Lion award winner (Best Sound Design)
2010 Cannes Cyber Lion award winner (Banners and Other Rich Media)
Client: AXE
Agency: BBH New York
Production Company: Luxurious Animals
Choreography: Antfood
Binaural Sound Design: Antfood
3D Audio Techniques: Antfood