We here at Antfood have a particular disdain for dummies, dumbbells and dumdums. That's why we were quick to hop on board when Buck & StrawberryFrog asked us to do the music and sound design for Smart Car’s "Against Dumb" campaign.

Buck Creative Director Orion Tait had this to say about the project (from Motionographer):

Striking the right balance of tone was important; If taken too seriously or too flippantly, we ran the risk of alienating viewers and accentuating the potential hypocrisy in a message like this. So the direction was to have fun with it, to be anthemic without being preachy. As always, music and sound design help quite a bit in this regard, and as always Antfood totally nailed it.

Client: Smart Car
Agency: StrawberryFrog
Director: Buck
Music & Sound Design: Antfood