We collaborated with Perfect Fools and Ogilvy & Mather to create an interactive website for Stoli. Rather than making a linear music track that would loop constantly in the background, we decided to create a layered piece of music that would change and adapt as the user navigated from section to section within the site. To make this work, we first had to create a prototype in Max/MSP that would demonstrate how to best transition from one section of the song to the next within the Flash environment.
The prototype allowed us to experiment with the fade time and at which point in the track to transition. It also allowed us to test how our sound design elements would fit into the sonic spectrum of the music.
The result was a multidimensional piece of music that seamlessly follows the arc of the user's journey throughout the site.
Site walkthrough:
Agency: Ogilvy & Mather
Production Company: Perfect Fools
Music & Sound Design: Antfood