Coalesse

Compose

Most furniture asks you to sit still. For Coalesse’s brand reintroduction at Fulton Market Design Days, we built furniture that asked you to play. Together with All Terrain, we created The Co.Lab, an industry-first installation where every seat was an instrument: sit down and a trumpet answers, take the chair beside it and keys join in, until guitar, drums and granular voices fill the room. One seat started a melody, a full room made a song, proof that brilliant work happens when people come together.

Innovation,Experiential

Music Direction

Coalesse is a brand built on warmth, design credibility and the belief that brilliant work happens together, so the score needed to feel the same: upbeat, inviting and elevated, pairing acoustic warmth with a modern synthetic edge. Coalesse sat at the heart of a single, harmonically unified composition, with each partner zone adding its own character in support: an ethereal lift for Moooi, a groovier pulse for Tom Dixon, a softly breathing warmth for Flos, and related but distinct ambient soundscapes for Viccarbe and Extremis. From a quiet resting state, every guest who sat down brought in a full musical layer, not just a single tone, building toward a living arrangement that dissolved gracefully as the room emptied. Every voice stood on its own, but the real magic happened together.

Modern showroom with stylish lounge seating
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Behind The Scenes

Integration and interactive technology were brought to life by Next/Now, who embedded sensors in each piece of furniture to detect when guests sat down, instantly triggering that seat’s instrument alongside All Terrain’s LED floor animations, so light and sound answered the same moment. At the core was our custom spatial audio engine, which localized every musical element and kept each sound anchored to the seat that brought it in as the room filled. The technology stayed invisible, leaving guests with something that felt effortless: sit down, and the space responds.

Screenshot 2026-11-12 at 11.55.42 AM

Tags

Innovation,Experiential

Credits

Original Music, Interactive Sound Design, Spatial Audio, Custom Audio Engine Development

Antfood

Client

Coalesse

Agency

All Terrain

Production

Next/Now

Press & Awards

Transform Awards: Best Sonic Brand Activation