For Mountain Dew’s “VR Skate Experience,” Antfood created a 360°, 3-dimensional audio environment for Oculus Rift. The experience allows participants to truly hear and feel an immersive sphere of sound while skating through Las Vegas.

On the shoot, we used a custom rig to capture binaural audio on three axes. We then developed a 3-D panning algorithm that allows accurate, hyperreal playback from 360 degrees, above and below as the user moves his head. The resulting installation premiered to thousands at the Fall 2014 Dew Tour.