Emirates

Brand Anthem

"Trek" is a poignant, soaring brand anthem for Emirates' "Hello Tomorrow" campaign. Our original song supported a broadcast campaign in 80 countries – from in-flight boarding music to an interactive musical experience.

Music

"Trek" initially supported Emirates' "Hello Tomorrow" campaign, which positions Emirates, the world's fastest-growing airline, as the catalyst that connects people's hopes and dreams.

Emirates’ anthem music quickly blossomed beyond "Hello Tomorrow". As audiences and stakeholders globally responded to the song’s beauty and aspirational message, it became a key part of the entire Emirates experience—played in flight, in lounges, and across digital platforms.

The accompanying full-length track reported more than 5 million listens on streaming platforms.