Showtime
Designing a Modern and Impactful Sonic Identity
In 2021, Showtime tasked us with reimagining their sonic brand. Their sound had evolved numerous times over the last decade, and they were looking for a bold and memorable reimagining that would last into the future and speak to their premium – and often edgy – programming.
Sonic Branding,Sonic Mnemonic
A major consideration for Showtime was increasing equity for the brand, especially when its shows are played on third-party sites like Netflix and Hulu. Fit for marketing, trailers, and pre-roll, this sonic brand features an impactful bass hit followed by Showtime’s iconic four-note melody, helping them leave their mark across all platforms.
Tags
Sonic Branding,Sonic Mnemonic
Credits
Music & Sound Desigin
Client
Showtime
