Coppel
Giving a Sound to Mexico’s Largest Retailer
For more than 80 years, Coppel has been a cornerstone of Mexican retail, growing to over 2,000 stores across Mexico and Latin America. To express its new brand platform of Tú eres la llave ("You Are the Key"), Antfood crafted Coppel’s first sonic identity.
Sonic Branding,Sonic Mnemonic,Brand Music,360° Brand Systems
