FOX One
The Pounding Heart of Entertainment
FOX One is the streaming destination for the biggest games, breaking news, and must-watch entertainment. Antfood created a versatile sonic toolkit that brings the platform to life, capturing the energy of its content across the streaming experience, marketing, and UI/UX interactions.
Sonic Branding,Sonic Mnemonic,UX & UI,360° Brand Systems
To set FOX One apart in a crowded streaming landscape, we built its sonic identity around a pulse of pure adrenaline. Driven by an emphatic drum performance, the sound captures the energy and immediacy of live content, creating a rhythmic sense of anticipation that pulls you in and propels the action forward.
Hear the work in context:
Tags
Credits
Client
FOX
Agency
R/GA
Sonic Branding
Antfood
