PrizePicks
The Sound of Swagger
When a brand has roots in a certain city and culture, it’s important to honor that. And when you’re a leader in the space, you don’t need to be loud to show confidence. PrizePicks IS different so we knew they had to sound different.
Antfood developed a sonic logo and three branded music compositions that capture PrizePicks’ sonic DNA, tailored to fit a variety of content and use cases.
Rooftop
Driving
Sonic Logo
We created a bold, catchy ATL trap melody that exudes quiet confidence. Distorted tuned 808s, hi-hats, and muted guitars bring the swagger. With a memorable melody and hip hop influenced production, this direction delivers an eclectic and elegant feel that balances the edgy personality of the brand.
This sonic not only amplifies the highs of community and the thrill of the win, but also builds lasting trust and emotional connection to PrizePicks.
Original Music
We made three original tracks that pay tribute to the many styles of ATL Hip Hop and incorporate the PrizePicks Sonic Logo. These tracks perfectly score each of the PrizePicks use cases such as social and linear spots.
Beats!
Beats! is our hero track. Trap influenced instrumentation and production techniques creating a driving force of energy. Beats! brings the quiet confidence of a winner.
Gritty
Gritty works well for more understated content. We looked to popular production techniques that use acoustic instruments in hip hop. To offer the brand a diversity of sound, this track delivers a refined tone.
Gritty and Sonic Logo
TrapNoize
Leaning heavily into texture and bass, Trapnoize brings the mettle. We even threw in a gospel choir and harp for more southern flair.
