Sam's Club
Welcome to the Club
Everyone wants to belong to a club. Antfood created Sam’s Club’s first sonic logo as an invitation into its community, capturing not only the thrill of great value and convenience, but the deeper feeling of belonging that stays with you long after you’ve left the store.
Sam's Club's sonic brand is bright and upbeat, powered by real human energy. A vibrant electric piano blends with the deep, welcoming warmth of an upright bass, while group handclaps spark an immediate feeling of community. Instead of closing the door with a final cadence, the track ends on a high note, an open invitation to join the club.
Sam's Club's mnemonic is built around the cadence of Sam Walton’s iconic cheer, celebrating an enduring commitment to customers.
Hear the sonic in context on Sam's Club's all media holiday campaign:
Tags
Credits
Sam's Club
Turner Duckworth
Antfood
