Amazon Freevee is a free, ad-supported, premium streaming service. With a unique format that lies between contemporary streaming and classic broadcast television, the Freevee viewing experience feels simultaneously familiar and cutting edge.
Working closely with the team at Freevee, we crafted two versions of a versatile sonic mnemonic, a shorter asset for marketing and a longer, more cinematic version that plays before content. The mnemonic is memorable, friendly and cohesive with Freevee’s vibrant visual identity. Deep dive into the strategy behind the sonic here.