As musicians and (many of us) New Yorkers, Carnegie Hall is very close to our hearts. So, we were thrilled when Carnegie Hall and Champions Design invited us to develop the Hall’s sonic identity as part of the launch of Carnegie Hall+, their new premium streaming service.

Sitting on the corner of Seventh Avenue and 57th Street in New York City, this address has remained unchanged through music’s and society’s continual march of progress—a thread that connects past, present, and future. This iconic block is the inspiration for a melody, choosing the scale degrees of 7, 5, and 7 for the sound that represents the Hall.