Whatnot
The Thrill of a Deal
Antfood created Whatnot’s unique sonic brand to instantly communicate the online marketplace’s vibrant and expansive world. Our work aligns with the visual identity and animations, while building equity, memorability and affinity for the Whatnot brand.
At Whatnot’s core is curious shoppers and authentic sellers. It’s a gathering place where enthusiasm and passion collide. Antfood was inspired by the app’s ability to transport their users directly. We created an audio moment to capture that brief moment, when the door opens into a live stream or a giveaway on Whatnot.
Vocal Swell & Shop Bell
The sonic combines a dynamically layered swell of voices to convey the thrill of shopping and the nostalgic and tactile element of a shop bell.
Vocal Swell
Shop Bell
Antfood’s sonic elevates Whatnots brand memorability as a premium and friendly online marketplace. With our composition, Whatnot appeals to a broad audience and inspires users to join the community.
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Whatnot
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